The Innovation Myth

The Innovation Myth

(This article first appeared in Brewer and Distiller International, August 2019) The popular vision of innovation – picture the solitary genius dreaming up the ideas that will transform the world – is a romantic myth. In reality the great works of Darwin and Einstein...
Innovation Live! The DRAMS Ideas Factory

Innovation Live! The DRAMS Ideas Factory

We have previously written on the topic of innovation, and how it requires input from a wide range of individuals and perspectives. Innovation isn’t about having lots of ideas; it’s about having the right ideas but it can be difficult to come up with genuinely new...
Innovation: The More the Merrier

Innovation: The More the Merrier

We have previously covered the importance of having a wide range of influences on product development. At DRAMS we believe a major reason our products are successful is that we are fortunate to be able to draw upon a range of expertise when developing our products....
Interview with Alistair Paton of Tomatin Distillery Co. Ltd

Interview with Alistair Paton of Tomatin Distillery Co. Ltd

When we recently bid farewell to Whyte & Mackay’s Graham Waddell – who retired after 47 years in the industry – we commented that we believed him to be our longest-serving DRAMS user. However, Alistair Paton has corrected us on that point: he actually began...