Wild Turkey Case Study – DRAMS

Hero Swish Reverse

The Challenge:

When Campari purchased Wild Turkey in 2009, they had to move quickly to find a stock control system to manage their maturing inventory. Beverly Tutterow, Wild Turkey Distillery Controller, explains: “Wild Turkey was using an in-house system, but the change in ownership meant that access to the system would be withdrawn. There didn’t seem to be a system available in the US that provided the functionality we were looking for.”

With over ½ million barrels of bourbon and rye in stock, Wild Turkey needed a system they could trust, and a supplier who could be relied upon to meet the tight timescales involved.

The Solution:

Fortunately, Campari was already aware of a possible solution to their problem; Trapeze’s Distillery Records & Management System – DRAMS.

An excellent working relationship already existed between Campari and Trapeze, dating back to 2006 when Campari acquired the Glen Grant distillery in Scotland. At the time they had just six weeks to install a new stock control system for a large inventory of maturing spirit. They selected DRAMS after consulting other whisky producers and discovering that it was the market-leading maturing inventory system in the UK.

With the help of the DRAMS team, Campari was able to implement the new system – including a 100% accurate data transfer – and complete the move on time. Carlo Bidoglia, Group Project Coordinator for Campari, was involved in the Glen Grant project and also the Wild Turkey implementation: “It was an easy choice to go with DRAMS at Wild Turkey after our experience at Glen Grant. It made sense to go for a proven vertical solution for the maturing inventory rather than developing a custom solution on our ERP.”

Campari approached Trapeze to see if the DRAMS system could be adapted to meet the specific needs of a major Bourbon producer. The answer was “yes”.

The Project

The project began with a detailed gap analysis to identify the changes required for DRAMS to meet the needs of Wild Turkey. DRAMS Product Manager Graham Murdoch travelled to Kentucky to work on the specification of those changes alongside key personnel at Wild Turkey: “We knew there were parallels with Scottish whisky production and storage, but we were determined not to fall into the trap of assuming that what works in Scotland would also work for Wild Turkey,” he explains.

It’s a view shared by Eddie Russell, Wild Turkey Associate Distiller: “Prior to DRAMS, we had to fit our processes into a system that wasn’t specifically geared to our way of working, and that caused us problems. With DRAMS we were able to get the system to fit our needs; we felt it was built around us. It was a two way process; we told Trapeze what we needed and they also made suggestions that we have really benefitted from.”

Using the System

Ease of use is one of the key features of the DRAMS system that Beverly is keen to highlight: “DRAMS is so much easier to use than the previous system; that’s what the users like about it most. We found it very easy to learn, and the quality of the user documentation – which was tailored to our setup – really helped”.

That ease of use brought Wild Turkey an unexpected benefit: the intuitive step-by-step nature of the data entry process in DRAMS has enabled managers to delegate more work: “Tasks which were previously assigned to managers because of their complexity have been removed from their daily work schedule, freeing up valuable time,” says Beverly.

Additionally, Eddie has found the level of technical support from Trapeze to be excellent: “If I have an issue I can contact support by telephone, email, or via the online help desk, and they will get right back to me. Prior to installation there was a slight concern that the time difference may cause operational issues, but that simply hasn’t been the case.”

Key Features

The reporting capability of DRAMS is a feature that Beverly singles out for praise: “We have many more reports available to us than in our previous system. Trapeze has also made enhancements to several areas of the system since installation, including the ability to easily export data to Excel.”

A number of reports were written specifically for Wild Turkey during the development project, and these have been valuable additions: “The TTB reports have been of real benefit. Previously we had to collate figures from many sources to produce each of the monthly operations reports; in DRAMS we have a single report providing these figures. That saves a great deal of time, and helps to ensure the accuracy of our TTB returns.”

Another key benefit for Campari has been the up-to-date valuation of their maturing inventory. Each month overheads can be assigned to the maturing inventory which has the knock-on effect of providing a more accurate end product cost. Carlo feels this is essential for a company with such a large stock holding: “The financial controllers at Campari are very happy with the accurate and detailed cost information available with DRAMS.”

DRAMS’ stock inquiry function has particularly impressed Eddie: “I can inquire on stock using a variety of filters such as spirit type, filling year, batch or warehouse location. If I have any concerns over stock availability I can go to this screen and quickly identify the stock I’m interested in. This is a huge benefit.”

Maturing Inventory Manager, David Jordan, uses DRAMS to report on warehouse usage and available storage space: “For any warehouse, any floor, any rick and any level, I can now see what stock is in there and how much free space I have. Before, I had to walk each warehouse looking for available space; DRAMS gives me this information at the push of a button. There is even a report which shows only the fully empty levels; I absolutely love this report – it’s a wonderful feature.” And with the substantial cost of building new warehouses, it’s valuable too.

Forward Planning

Following the success of the initial DRAMS implementation, Wild Turkey saw an opportunity to replace their Excel-based system with the DRAMS long term inventory planning module. Beverly explains: “We used to update our forecasts once a year. Now we have the flexibility to make changes to sales forecasts at any time, and to see the impact of those changes against an up-to-date stock profile almost instantly.

DRAMS also provides a report forecasting our change in inventory month by month, showing us exactly when we can expect to run out of warehouse space, and helping to plan future capital investment.”

What Next?

The success of the Wild Turkey implementation has further cemented the working relationship between Campari and Trapeze. Roberto Gollin, Campari’s Head of Group IT, explains: “DRAMS has been selected as the standard solution for maturing inventory management across the Campari group, and will be applied to all distilleries with this kind of business.”

Features of a Distillery Software Solution

Features to Look for in a Distillery Management Solution

Selecting the right distillery management solution is crucial for efficiency, compliance, and profitability. Learn what features you should expect your chosen solution to offer you to operate to the highest standard.

Find out more

Webinar Recording: Best Practices for Implementing Barrel Scanning

Access an exclusive 40 minute webinar recording that delves into the best practice of implementing Barrel Scanning software. Originally hosted live in April 2023.

Find out more
Webinar: Long-term Planning

Upcoming Webinar: Long-Term Inventory Planning

Register for our webinar on long-term spirit inventory planning, hosted by Brendan Flood of DRAMS. Gain valuable insights and receive a recording if you can’t attend live. Sign up today!

Find out more
Long-Term Planning Brochure

DRAMS Long-Term Planning Brochure

Download the DRAMS Long-Term Planning Brochure now and equip your team with the tools they need to make strategic decisions that will drive your business forward and join the ranks of successful spirit producers who trust DRAMS for their long-term planning needs.

Find out more
Wood Management Use Case

DRAMS Wood Management Use Case

In this Use Case we explore how a fictional distillery utilised DRAMS Wood Management to cut their annual cask purchase budget by 15%.

Find out more
DRAMS ERP Integration

DRAMS ERP Integration Process

At DRAMS, we understand the critical importance of seamless integration with your ERP systems. Download our brochure to learn more about how DRAMS enables you to have a smooth integration of our software alongside your current ERP solution.

Find out more
Core DRAMS Product Guide

Core DRAMS Product Guide

Download our core product guide to discover how DRAMS can streamline your operations, enhance compliance, and drive efficiency.

Find out more
Basics of Distillery Management Software

FAQ’s – The Basics of Distillery Management Software

Navigating distillery management software can be daunting. Learn how this specialised system benefits spirit producers by optimising operations, ensuring regulatory compliance, and improving batch quality.

Find out more

DRAMS Services Brochure

Understand the various additional training courses available with DRAMS by downloading our Services Brochure.

Find out more
DRAMS BI Use Case - Rejected Barrels

DRAMS Business Intelligence Use Case – Rejected Barrels

Take a look at a situational use case relating to rejected barrels and how DRAMS’ BI module can play a more informative role in the matter.

Find out more
DRAMS BI Use Case - Anticipating future spirit shortfalls and surpluses.

DRAMS Business Intelligence Use Case – Forecasting Future Spirit Production

Take a look at a situational use case relating to future spirit demand and how DRAMS’ BI module can help address this issue.

Find out more
DRAMS BI Use Case - Hours of resource re-deployed to identify and locate missing barrels

DRAMS Business Intelligence Use Case – Lost Inventory

Take a look at a situational use case relating to lost inventory and how DRAMS’ BI module can provide a real-time view to resolve the problem.

Find out more
DRAMS BI Use Case - Lack of inventory visibility leads to missing finishing casks

DRAMS Business Intelligence Use Case – Missing Finishing Casks

Take a look at a situational use case relating to lack of finishing casks and how DRAMS’ BI module can help prevent this issue.

Find out more
DRAMS Product Brochure Cover

DRAMS Product Brochure

For a complete guide on what DRAMS offers and the benefits we can provide to your barrel inventory management, download our Product Brochure.

Find out more
DRAMS Business Intelligence

DRAMS Business Intelligence Product Guide

For a more information into how you could boost operational efficiency and discover growth opportunities with DRAMS BI, download our comprehensive product guide.

Find out more
Tequila Transformation

Tequila’s Transformation: From Party Spirit to Premium Beverage

Tequila has undergone a remarkable transformation in redefining it’s image in recent years. One contributing factor to this growth is a seismic shift towards premiumisation.

Find out more
Barrel/Cask Wood Management

Wood Management: Enhancing Maturation and Operational Efficiency

DRAMS Wood Management is tailored to maximise the potential of every barrel. Gain control over performance by tracking each cask’s lifecycle from receipt to retirement, including dump and fill cycles and repairs.

Find out more
Navigating Change for Seamless Transitions

Mastering Evolution: Navigating Change for Seamless Transitions

Navigating change involves transparent communication, strategic implementation, ensuring employees are engaged and supported throughout the process for optimal adoption and success.

Find out more
Barcode Scanner

Barrel Scanning: Overcoming Implementation Challenges

Being able to overcome challenges in implementing scanning solutions for distilleries ensures streamlined operations and enhanced product traceability in the dynamic distillery landscape.

Find out more

The Awakening of Irish Whiskey’s Long Time Sleeping Giant

Find out more

Custom ERP functionality for Distillery Management: Is it worth it? – DRAMS

Find out more

Long-Term Planning: Balancing Today’s Inventory with Tomorrow’s Forecast – DRAMS

Find out more

Benefits of Scanning Solutions for Distillery Barrel Management and Warehousing – DRAMS

Find out more

Managing the Angels’ Share – DRAMS

Find out more

The Challenges of an Overdependence on Spreadsheets in Distillery Reporting – DRAMS

Find out more
DRAMS Scan Cask Management

Video: DRAMScan – Revolutionising Cask Management

DRAMScan: a cask scanning module for the DRAMS distillery management system that dramatically simplifies the process of recording cask locations and movements. DRAMScan can vastly improve your warehouse management with an integrated barcoding system.

Find out more

Introducing DRAMS Service Delivery Manager

Find out more

2010-2020: A Decade of Growth, Challenge and Opportunity for Irish Whiskey

Find out more

10 Million Barrels of Bourbon Ageing in Kentucky

Find out more

ERP alone is not enough! – DRAMS

Find out more

DRAMSPrint Label Printing: Available Now! – DRAMS

Find out more

Battling COVID-19: A Community Effort From Distillers Around The World – DRAMS

Find out more

Using DRAMS to Support the Production of Denatured Spirit – DRAMS

Find out more

The DRAMS Guide to Cask Scanning and Labelling – DRAMS

Find out more

Key Question: How to manage spirit recipes and ingredients – DRAMS

Find out more

Key Question: How to manage distillery cask movements – DRAMS

Find out more

Introducing the latest DRAMS Module: DRAMS Business Intelligence – DRAMS

Find out more

Introducing DRAMS New Product Manager

Find out more

Effective long-term planning in the distillery industry – DRAMS

Find out more

2021 User Group Announcement: Updated Features in Core DRAMS – DRAMS

Find out more

The hidden costs of in-house developed distillery systems – DRAMS

Find out more

The DRAMS Solution Sheet – DRAMS

Find out more

5 Questions for Cask Scanning Suppliers – DRAMS

Find out more

The DRAMS Guide to Cask Scanner Hardware – DRAMS

Find out more

The Modern Master Blender – DRAMS

Find out more

Key Question: How to keep track of distillery stocks – DRAMS

Find out more

Gamification: A growing trend in warehousing industries – DRAMS

Find out more

The Innovation Myth – DRAMS

Find out more

Key Question: How to find the right distillery software supplier – DRAMS

Find out more

Is RFID the future for distillery barrel management? – DRAMS

Find out more

DRAMS Scan Solution Sheet

Find out more

An Interview with… Christine Leggat, Inver House Distillers – DRAMS

Find out more

Wild Turkey Case Study – DRAMS

Find out more

North British Distillery Case Study – DRAMS

Find out more

John Dewar and Sons Case Study – DRAMS

Find out more

Glenmorangie: Distilling a Modern Success Story

Find out more

Introducing Gillian, DRAMS Implementation Consultant

Find out more

Ron Welsh on Long Term Planning – DRAMS

Find out more

Innovation: The More the Merrier – DRAMS

Find out more

Farewell to Graham Waddell, Whyte & Mackay – DRAMS

Find out more

Interview with Alistair Paton of Tomatin Distillery Co. Ltd – DRAMS

Find out more

Future proofing innovation in distillery software – DRAMS

Find out more

Creeping towards a technology cliff – DRAMS

Find out more

An Interview with… Ron Welsh, Beam Suntory – DRAMS

Find out more

Innovation Live! The DRAMS Ideas Factory – DRAMS

Find out more

2019 DRAMS User Group

Find out more

It’s here! Welcome to the new DRAMS website – DRAMS

Find out more

DRAMS is 100% focused on bulk stocks and distillery management. We understand that the movement and maturation of spirit is a unique process that demands a truly dedicated software solution. That’s why we first created DRAMS over 50 years ago – and we’ve been improving and expanding it ever since.

 

For more information about DRAMS and all our products and services, complete the form to speak to a consultant or arrange a demo.

 
 
Testimonials

What our clients say…

Whether your distillery is large or small, near or far, one thing remains the same: our clients love our software and support. But don’t take our word for it; here’s what
they have to say…

Branding Dots
Rab Sorman
I know where every spirit is, how it’s maturing, and how it fits into the bigger picture… this plays a crucial role in future blends
Whisky Stocks and Blending Manager, Glenmorangie
Alistair Paton
It does make such a difference talking to knowledgeable people who have years of experience dealing with our specialised industry and who are always prepared to go the extra mile.
Project Manager, The Tomatin Distillery Co.
Ron Welsh
DRAMS is a great inventory management system. It allows me to quickly analyse the stocks we have and what we can use it for; and allows us to easily allocate to future blends.
Master Blender and Strategic Inventory Manager, Beam Suntory
Christine Leggat
Every piece of spirit that moves within the business is captured within DRAMS.
Stock Controller, Inver House Distillers
John Kerr
The knowledge of DRAMS’ consultants – both of their product and of bulk stock processing as a whole – gave us a solid platform to work from.
Bulk Planner, John Dewar & Sons
Ron Welsh
You need to know exactly what you have and when it becomes of age to put into bottle. For this you require granularity of month by month data.
Master Blender and Strategic Inventory Manager, Beam Suntory
David Jordan
For any warehouse, any floor, rick and level, I can see what stock is there and how much space I have at the push of a button.
Maturing Inventory Manager, Wild Turkey